I can't recall the last time I watched a commercial without rolling my eyes and screaming at the television, "REALLY?! You really think I'm that stupid to buy into this crap?!" I'm a little obnoxious to watch television with and a little too into the conspiracy that television is actively trying to make us dumber.
This commercial however made me want to climb a mountain just so I could shout my approval from the top of it.
I like Chipotle. They're not perfect, but they are setting an example and proving that fast food does not have to be a production line of slime in the form of something that resembles food. They are quick to respond to questions and open about their practices and standards. In general, it seems like they care. Whether that's a promotional gimmick or not, it is refreshing to see, and they hit the nail right on the head with this one.
Willie Nelson singing Coldplay's 'The Scientist' with the theme of getting back to sustainable small scale farming? What's not to love?