Monday, February 20, 2012

Back to the start...

I can't recall the last time I watched a commercial without rolling my eyes and screaming at the television, "REALLY?! You really think I'm that stupid to buy into this crap?!" I'm a little obnoxious to watch television with and a little too into the conspiracy that television is actively trying to make us dumber.

This commercial however made me want to climb a mountain just so I could shout my approval from the top of it.

I like Chipotle. They're not perfect, but they are setting an example and proving that fast food does not have to be a production line of slime in the form of something that resembles food. They are quick to respond to questions and open about their practices and standards. In general, it seems like they care. Whether that's a promotional gimmick or not, it is refreshing to see, and they hit the nail right on the head with this one.

Willie Nelson singing Coldplay's 'The Scientist' with the theme of getting back to sustainable small scale farming? What's not to love?

6 comments:

Team HighTail said...

The actually had me a little choked up. Really cool.

Admin said...

Me too!

ChickenMan said...

I sure do love what you write about.

Elizabeth said...

I saw this recently too. Really liked the commercial, but my cynicist nature immediately thought, "Are they just doing this to get more people in their doors or are they actually practicing what they preach?". LOL Either way, I've only ever eaten there once and have never looked into it. Super cool commercial though!

be900326-714c-11e1-b157-000bcdcb8a73 said...

I got chills at the chorus. Brilliant commercial. I just wrote a post on my website about my own television skepticism with a great quote from David Foster Wallace: "You teach the reader that he’s way smarter than he thought he was. I think one of the insidious lessons about TV is the meta-lesson that you’re dumb. This is all you can do. This is easy, and you’re the sort of person who really just wants to sit in a chair and have it easy."

Admin said...

Couldn't agree more. I think it's time we all decide what's best for ourselves instead of the 'tv' telling us what we need... You know, like in the olden days

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